The Megaplast Digital Thread

In the competitive and resilient world of industrial textiles, agility is not just an advantage—it is a requirement. With a history spanning more than 50 years, Megaplast has demonstrated that the key to scaling up lies not only in production capacity and innovation, but also in the intelligence with which data is managed.

After more than a decade relying on Epicor as its operational backbone, the company embarked on a journey of profound transformation in 2025. By implementing the SugarCRM sales force automation (SFA) platform and integrating it with Epicor via Fluent , with the support of Technology Coast Partners (TCP), Megaplast has achieved what many industrial companies dream of: breaking down information silos and creating a digital ecosystem where the factory and the customer speak the same language.

About the Company: A Giant in Technical Textiles

Megaplast is a 100% Mexican company, a pioneer and leader in the manufacture of PVC tarps and industrial textiles. With one of the largest production capacities in the Americas, its products span from transportation and mining to textile architecture and advertising. Its B2B business model ranges from the sale of rolls of tarps for manufacturers to the development of custom technical textile projects and industrial manufacturing services.

Its mixed production system operates under a hybrid model that combines MTS (Make to Stock), MTO (Make to Order), and, in specific cases, ETO (Engineered to Order).

It operates one of the largest sewing tracks facilities in Latin America, with over 5 million square meters of annual production capacity, capable of supporting clients requiring large production volumes. It has a specialized Design Department for developing manufacturing projects with a focus on wholesale or large-scale production.

Its regional coverage includes the United States and Colombia, with distribution centers serving all of the Americas, and it maintains an extensive network in Mexico with 12 strategic distribution centers in various cities to meet domestic demand and ensure availability and fast delivery.

Megaplast positions itself as the ideal strategic partner for projects requiring high-performance textiles, backed by a massive infrastructure and a solid track record in the Mexican and international markets.

Its History: Laying the Foundation with Epicor

Megaplast’s relationship with world-class technology is nothing new. In 2012, after facing setbacks with previous ERP system implementations that failed to integrate, management decided to take the time needed to choose a robust platform.

In September 2013, Megaplast implemented Epicor ERP. For more than a decade, Epicor has served as the foundation upon which the company built its manufacturing processes, enabling a level of customization that has been critical to its internal growth. However, as the market evolved, the need for more sophisticated customer management became apparent.

Implementation: Fluent’s Intelligent Bridge between Epicor and SugarCRM

In a recent conversation between Iván Rebolledo, CRO of Technology Coast Partners, Liliana Espinoza, IT and Communications Manager, and Rocío Hernández, Head of Marketing and Service at Megaplast, they told us how in December 2024, after learning about the integration capabilities at the annual Epicor Insights customer event, the company decided to take the step toward digital modernization with the support of TCP. The goal was clear: to integrate SugarCRM with Epicor using the Fluent platform as the “inteligent bridge.”

Implementation began in 2025, and the integrations and customizations needed to maximize the utility of these solutions are expected to be completed in the coming months of 2026.

It focused on three pillars:

1. Full mobility: Enabling the entire sales force to generate quotes and onboard customers from mobile devices—tablets or smartphones.
2. Two-way synchronization: Ensuring that an opportunity won in SugarCRM is automatically converted into a quote in Epicor without manual intervention.
3. Real-time visibility: Providing the sales team with instant access to inventory across the 12 distribution centers—those in the U.S. and Colombia—and to the status of the production floor without leaving the CRM platform.

Less than a year after implementation, the benefits have transformed Megaplast’s daily operations:

• Goodbye to unformatted quotes: The sales process has been formalized. Now quotes follow pre-established corporate formats with a sequential numbering, eliminating informal pricing and improving the company’s image.
• Single data entry: Information is entered only once. A customer created with SugarCRM on a mobile app is automatically synced to the ERP with Fluent, eliminating transcription errors.
• Strategic visibility: Executives can now see how many quotes are in the pipeline, and in the very near future, will be able to forecast sales with precision—something that was impossible with the Excel-based model.
• Marketing improvements: With Sugar Market, the company now understands which segments it is actually serving and where it should focus its promotional campaigns.

Since adopting SugarCRM and integrating it with Epicor via Fluent, Megaplast has begun to see significant improvements in the flow of their sales process. Duplicate entries have been reduced, and order management has been optimized. The company now has a more robust, comprehensive sales dashboard to measure business performance and can manage over 500 quotes per month, representing a significant increase in the efficiency of business processes.

Diversification and Expansion

Rocío Hernández recounts how, in 2024, Megaplast decided to modify its business model, seeking to get closer to its customers.

This change increased the volume of quotes by more than 150%, forcing them to evolve from volume sales to a highly granular retail model, which they called “market fragmentation”. The key to success was adapting their administration to process hundreds of individual transactions with the same efficiency as before. Moving from wholesale sales to managing the sale of individual rolls for manufacturers was a massive management challenge and drove the automation of the sales force. She emphasizes that the “challenge was very, very interesting—and we’ve succeeded in that.”

Future Outlook: Toward a Cognitive ERP and the Cloud

The journey doesn’t end here. Megaplast already has its sights set on the next level of digital evolution:

• Migration to Epicor Kinetic: The company is already in the pilot phase of moving to the cloud for reasons of security, data volume, and the processing versatility demanded by this new era.
• Generative AI: The future envisions the use of AI agents to automate processes related to inventory cost indicators, operational efficiencies, planning, procurement, and models that anticipate customer stock needs—such as those of local awning manufacturers—based on historical trends.

Key Takeaways

Megaplast’s experience offers fundamental lessons for the manufacturing industry:

1. Integration is key: A powerful ERP system alone is not enough if the sales team is disconnected from the plant.
2. Data drives growth: To generate reliable forecasts, it’s essential to capture high-quality information at every stage of the sales process.
3. Technology must empower the workforce: Providing the sales force with mobile tools not only makes their work easier but also speeds up the sales closing cycle.

The integration of business solutions has allowed Megaplast not only to improve its internal efficiency but also to strengthen its relationship with customers by offering faster service with more information. As it progresses on its journey toward digitalization, the company’s management’s commitment to these technologies has been key to continuing to drive the company’s success.

A Journey Guided by Experts

The strategic partnership with Technology Coast Partners has been a fundamental factor in Megaplast’s digital transformation. For nearly 13 years, TCP has not only been a software provider but also a long time consultant that understands Megaplast’s critical processes, from the initial Epicor customizations in 2013 to the complex AI integration in 2025.

TCP’s ongoing support has been essential at every step, reinforcing the importance of having strategic partners in the implementation of technologies that transform businesses. It’s an example of how collaboration can lead to outstanding results in today’s business world, where adaptability and innovation are essential for success.

On this journey toward digitalization, having a partner that shares a vision of innovation is the differentiator that allows companies like Megaplast to continue supplying the continent with the best tarpaulin on the market, now backed by the world’s best technology.