SugarCRM

Sugar Sell for Manufacturing

CRM for ERP

Real Results from Real Manufacturers

Nucleus Research studied SugarCRM customers in manufacturing and found consistent gains across revenue, productivity, and cost. Here's what they measured:

11%

Revenue Increase

17%

Employee Productivity Improvement

32%

Reduction in software customization costs

Sugar for ERP Screenshot

CRM + ERP

See Your ERP Data Where Reps Already Work

Your sales team shouldn't have to log into Epicor Kinetic to check an order status, look up pricing, or confirm a shipment. With TCP's Fluent integration platform, the data they need shows up right inside SugarCRM, in real time.

What your reps see without leaving Sugar:

  • Open sales orders and order history from Epicor
  • Shipment tracking and delivery status
  • Real-time pricing and inventory availability
  • Credit holds and AR balances
  • Product catalogs synced from your ERP
  • Customer-specific pricing tiers

TCP Fluent is not a one-time sync. It's a live, bi-directional connection between SugarCRM and Epicor Kinetic, purpose-built by TCP Americas. No middleware. No manual exports. Your CRM and ERP finally speak the same language.

Clarity on Every Account, Every Time

In manufacturing, time and visibility matter. SugarCRM’s console gives your sales team instant access to quotes, orders, and customer history — all in one view. With tools like Queues and Focus Drawers, reps can act fast, reduce back-and-forth, and focus on building stronger customer relationships.

  • View quotes, orders, and service history
  • Cut down on system switching
  • Prioritize key accounts automatically
  • Drill into ERP-linked details
  • Keep sales moving on the floor
  • Surface the right info instantly
  • Navigate complex accounts with ease
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AI Summarization

Get a clear read on any account in seconds. Sugar's AI pulls together recent interactions, open opportunities, and service cases into a concise summary with strengths, risks, and recommended next steps. When your reps manage dozens of accounts with long histories and complex buying committees, this saves real time and surfaces things that might otherwise get missed.

Smart Guided Processes

Build repeatable sales playbooks that your whole team follows. Guided processes walk reps through multi-step workflows like quoting approvals, new account onboarding, or RFQ response procedures. It's especially useful when you have reps with different experience levels and you want everyone following the same process.

Kanban Views

See your pipeline in a simple drag-and-drop board. Kanban views are available on every object in Sugar, so whether your team tracks opportunities by stage, quotes by status, or service cases by priority, the view adapts. Sales managers can spot stuck deals in seconds and take action before end of quarter.

Proposals and Quotes

Build quotes directly inside Sugar using a centralized product catalog with pricing rules. Reps pick products, apply discounts, and generate professional proposals without switching to a spreadsheet. When paired with Fluent, your product catalog and customer-specific pricing stay in sync with Epicor Kinetic, so reps always quote from current data.

One-Click Macro Buttons

Turn multi-step tasks into a single click. Place macro buttons anywhere on the desktop or mobile UI to trigger actions like logging a site visit, sending a follow-up template, or escalating a quote for approval. Your reps spend less time navigating menus and more time with customers.

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Interactive Team Dashboards

Give your sales managers a live view of what matters. Configurable dashboards bring together pipeline value, activity metrics, team goals, and recent wins in one place. Build views by territory, product line, or rep so leadership always knows where the business stands.

Pipeline Performance KPI's

Track pipeline health with built-in forecasting, velocity analysis, and stage conversion metrics. See where deals are getting stuck, which reps are on pace, and what your quarter is likely to close at. For manufacturers with long, multi-touch sales cycles, this kind of visibility changes the conversation from gut feel to real data.

Outlook/Gmail Integration

Your reps live in their inbox. Sugar Connect brings CRM into Outlook and Gmail so they can view account details, log emails, and update records without switching apps. Contacts, calendars, and emails sync automatically. Included with Sugar Sell Advanced and Premier editions.

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Mapping

Plan smarter field days with integrated mapping. See customers, prospects, and open opportunities on a map, build efficient routes, and identify white space in your territories. For manufacturers with regional reps covering large areas, this turns wasted windshield time into productive customer time.

Offline Mobile Application

Access account details, update records, and log visit notes from anywhere, even without cell service. Sugar's mobile app works offline and syncs when you're back online. Essential for reps visiting plants, warehouses, and job sites where connectivity isn't guaranteed.

Expandable Data Structure

Sugar ships with a complete B2B data model: accounts, contacts, opportunities, quotes, cases, and more. Need to track distributors, OEM relationships, or project-based pipelines? Add custom modules and fields with no-code configuration. The platform grows with your business without costly development projects.

Frequently Asked Questions

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