10 CRM Selection Mistakes Manufacturers and Distributors Keep Making.
Why ERP visibility, quoting complexity, service history, and data quality matter more than feature lists.
Blog
Our latest thoughts on all things CRM and ERP
CRM for Manufacturers: Stop Buying Software. Start Buying Expertise.
A buyer's guide to partner selection, SugarAI + Epicor Kinetic integration, and the RFP criteria that separate low-risk rollouts from expensive mistakes.
How Manufacturers Can Use Agentic Workflow Automation to Connect Epicor Kinetic and SugarAI.
A step-by-step implementation playbook for COOs, CIOs, and revenue operations leaders at mid-market manufacturers who want sales, inventory, and fulfillment running from the same data - without custom-code sprawl or another failed integration project.
6 Great Reasons to Attend Epicor Insights
As an Epicor user, your software is the engine that drives your business operations. But even the most powerful engine needs a tune-up, the right fuel, and an expert driver to reach its full potential.
Zombie Deals Can Kill Your Quarter. Here's How to Stop Them.
Your pipeline says 3x coverage. Your forecast says you're golden. But there are hidden risks that could sink your quarter.
Too Long. That's How Long It Takes to Prep for a Manufacturing Business Review.
Activity across eight locations. Fifteen ship-to locations. Dozens of contacts. A pile of open opportunities and service cases spread across the entire relationship. Everything is in the CRM. But the story? It's buried. A sales director shouldn't need half a day to understand a customer relationship before a quarterly review. But that's exactly what happens when account data is scattered across individual records with no rollup, no hierarchy, and no consolidated view.
The Value of Being a Leader: Functionality and Real Usability
But why is this distinction so important, and what makes Epicor stand out in such a competitive market?
Manufacturers Aren't Rejecting CRM. They're Rejecting CRM That Ignores ERP.
I was recently on a call with a sales leader who had written off CRM three years ago. He'd been burned before by a system that lived on its own island, disconnected from the Epicor Kinetic environment where his actual business ran. He assumed real integration wasn't possible. Not without six figures and six months of consultants. When I showed him what we had, he called it "lightning out of the blue sky."
