Is Your CRM Ready for SHOT Show?

SHOT Show 2027 opens January 19 in Las Vegas. Your team will have hundreds of booth conversations in four days.

Most manufacturers come home with badge scans, business cards, and notes on a phone. Then someone spends a week typing them into a spreadsheet. By the time reps call, the best leads have gone cold.

Ask yourself before you pack

• Will every booth contact be in your CRM by the end of the day?
• Will each lead reach the right rep, whether it's a dealer, distributor, law enforcement buyer, or international contact?
• Will a scan from an existing dealer update their account, or create a duplicate?
• Will you know a dealer's FFL and SOT status before you quote?
• Will you be able to show which shows paid off?

In this 30-minute webinar, you'll see TCP Badger and Sugar working live. Scan a badge or business card, and the lead lands in Sugar on the spot, tagged to the show, routed to the right rep, with follow-up already started.

What you'll see

• Badge and business card scanning with TCP Badger, straight into Sugar
• Automatic routing by channel, territory, and product line
• Booth visits logged against existing dealer accounts, not duplicated
• FFL and SOT tracking, with a hold before an order goes to an unverified dealer
• The post-show call list Sugar builds for each rep
• Live Q&A with Christian Wettre and Ron Canty

Who should attend

• VPs of sales and channel sales leaders at firearms, ammunition, and accessory manufacturers
• Marketing and trade show managers
• Sales operations and CRM administrators

Can't attend live? Register and we'll send you the recording. Want the details now? See TCP's CRM for firearms manufacturers.