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Too Long. That's How Long It Takes to Prep for a Manufacturing Business Review.

Too Long. That's How Long It Takes to Prep for a Manufacturing Business Review.

Activity across eight locations. Fifteen ship-to locations. Dozens of contacts. A pile of open opportunities and service cases spread across the entire relationship. Everything is in the CRM. But the story? It's buried. A sales director shouldn't need half a day to understand a customer relationship before a quarterly review. But that's exactly what happens when account data is scattered across individual records with no rollup, no hierarchy, and no consolidated view.

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